nHanced Dotdigital Integration

Bring your marketing campaigns to life by combining the powerful information within your Dynamics NAV / 365 Business Central segments with dotdigital’s advanced email marketing tool to speak to an audience like never before!

dotdigital (formerly known as dotmailer) is an online marketing automation platform which gives you the ability to create and manage sophisticated mailing campaigns. It’s easy-to-use drag and drop functionality makes creating beautiful e-campaigns a breeze, with customisable templates, images, video and more.

Your Dynamics NAV / 365 Business Central system is an absolute goldmine of information. You will undoubtedly be sitting on a huge list of contacts that are either already customers or are prospects that have shown an interest in what makes you fantastic!

Utilising the CRM module of Dynamics NAV / 365 Business Central, users can create segments of contacts based on all manner of information that you already have, for example, items they have purchased, the last time they made a purchase, business type etc. Typically, users would then have to manually export that segments contact details and then move to their mailing tool to import the details to their marketing campaign.

dotdigital is one the most popular marketing campaign tools on the market, so here at The NAV / 365 People we have created an integration directly from Dynamics NAV / 365 Business Central to your own dotdigital account. Using the power of the Dynamics NAV / 365 Business Central data you have to create segments, you can then push the contacts from the segments you have created out to specific dotdigital campaigns. Now you are able to harness all of the functionality of the dotdigital tool to create and distribute your campaign.

Finally, and perhaps one of the most powerful benefits of the dotdigital integration is that the results of your campaign will now be visible in Dynamics NAV / 365 Business Central including the detail of the activities for each contact you included!

Examples

  • A marketing campaign from dotdigital to people that haven’t purchased in the past year
  • A product release campaign to let customers know you have a new product similar to one they have previously reviewed or purchased

Features

  • Create beautiful mailing campaigns using the powerful dotdigital Interface
  • Utilises the power of Dynamics NAV / 365 Business Central data to create segments
  • Hassle free export of segment contacts without tricky setup
  • Manage the segment contacts from Dynamics NAV / 365 Business Central and update to dotdigital
  • Retrieve the dotdigital activity report back to Dynamics NAV / 365 Business Central and analyse from there with your favourite reporting tool!